Lucid was created by two people with a passion for being on the water, exploring the wonders of the ocean and wanting to protect our oceans! started with an idea of creating a really cool experience that allowed the rider to see the majestic waters all around us and making a fully transparent board!

With nothing more than a dream of following our passions and a lot of trial and error, we developed a board that would meet all of our standards and the creation of Lucid became reality.  From the start, we knew if we concentrated on developing a high-quality, value-driven board, then knew we could make it work. 

We design and test every single product we sell. We believe everyone should enjoy the peaceful bliss of paddle boarding, and our mission is to create products that bring joy every time you use them!

Your paddle board purchase helps save our oceans. For every paddle board sold we donate to ocean charities supporting our oceans, reefs, and endangered sea creatures. Please check Our Mission for an explanation of our donation program. Will you stand with us?

Always rider owned and operated, we are here to spread our love of the oceans and paddling one happy customer at a time. This translates into a positive company atmosphere, great products, and satisfied customers. Nothing less than 100% customer satisfaction is acceptable to us.



              Brendan Butler                              William Lester